Kitzbühel Unveils a Winter Wonderland of Sporting Spectacles and Culinary Delights to Kick Off 2024

Kitzbühel, set in the heart of the Austrian Alps, is easily accessible from Innsbruck, Salzburg and Munich airports. Benefiting from direct flights from London, Birmingham, Edinburgh, Cardiff and Manchester, the town is the perfect base for UK holidaymakers wanting to get active in the Alps and for those wanting to explore the entire. Situated at an altitude of between 800 – 2,000 metres, Kitzbühel has a rich history dating back to the 12th Century and enjoys stunning mountain views and a traditional Austrian feel with boutique hotels, independent shops, and period architecture. The winter sports season in Kitzbühel is a long one, with more than 200 days of skiing to enjoy from October to April. Holidaymakers will find some of the best snow conditions anywhere in the Alps, with 58 cable cars and lifts, and 233 km of glorious pistes to enjoy. Named ‘Austria’s Best Ski Resort’ for eleven consecutive years, the resort boasts state-of-the-art facilities and a host of topflight winter events. 

This January Kitzbühel beckons travellers to embark on an extraordinary journey and embrace the spirit of renewal by kicking off the New Year with a plethora of unforgettable experiences. Nestled in the heart of the Austrian Alps, Kitzbühel sets the stage for a remarkable start to 2024, offering a perfect blend of breath-taking landscapes and curated activities. Whether seeking adrenaline-pumping adventures on the slopes, indulging in world-class cuisine, or immersing in the rich cultural tapestry of this charming town, Kitzbühel promises to be the ultimate destination for ushering in the New Year with style and splendour. The town invites visitors to join in celebrating the magic of Kitzbühel as it unveils a kaleidoscope of experiences that will make the New Year truly unforgettable.

21st Bendura Bank Snow Polo World Cup in Kitzbühel
As the year unfolds, Kitzbühel invites enthusiasts to embrace the thrill of winter sports with the 21st Bendura Bank Snow Polo World Cup. Recognized as the world’s largest snow polo tournament, this event promises a spectacle of equestrian prowess set against the breath-taking backdrop of the Wilder Kaiser. Commencing on 11 January 2024, with a grand inauguration at the “Goldener Greif” hotel in the heart of Kitzbühel, the Snow Polo World Cup will take place from 12 to 14 January 2024. Attendees can relish three days of intense competition, featuring eight teams from various nations and 100 thoroughbred horses. Against the stunning Alpine panorama, witness four exhilarating matches each day, culminating in a grand finale on Sunday at 3.30 pm. For more details about the Bendura Bank Snow Polo World Cup, please visit here.

Images copyright of © Michael Werlberger

Ski World Cup in Kitzbühel – A Gravity-Defying Feat on the Streif
The legacy of the Hahnenkamm races, returning for its 84th edition in 2024, transforms Kitzbühel into a hub of winter sports excellence. From 15 to 21 January, experience the adrenaline-pumping action as top-tier athletes take on the renowned Streif downhill course and Ganslernhang slalom. The week kicks off with downhill training on January 16, offering free admission. The real showdown begins on 19 January, with the first of two downhill races on ‘The Streif,’ followed by a second race on 20 January. Concluding the spectacle is the mind-blowing slalom race on the Ganslernhang on 22 January. Tickets, available exclusively in advance, offer a front-row seat to witness history in the making. For detailed information on the Hahnenkamm races and ticket purchase, click here.

One hell of a run – Vertical Up
Kitzbühel introduces the #onehellofarun Vertical Up challenge on 24 February 2024. The event challenges participants to conquer the original Streif, spanning 3,312 km with 860 vertical metres, in the fastest time possible. With no set rules, participants choose their equipment, whether it be spikes, skins, ski mountaineering gear, or snowshoes. The ultimate winner combines endurance, technique, and optimal equipment.
For registration forms and additional information, click here.

Explore Kitzbühel’s Gastronomic Splendour with Gault & Millau 2024 Honours
Gault & Millau is a French restaurant guide founded by two restaurant critics which recognises gastronomic excellence. Gault & Millau’s 2024 edition confirms Tirol’s position as a culinary powerhouse, with Kitzbühel shining in its gastronomic glory. The guide recognises a number of exceptional establishments in Kitzbühel, including Berggericht, Tennerhof Gourmet Restaurant, Zuma, Neuwirt, Chizzo, Lois Stern, Seebichl, and Tennerhof – in Tirol, reaffirming Kitzbühel’s status as a global culinary destination.
For more information about restaurants in Kitzbühel, click here.

End the Day in Style in Kitzbühel at one of the legendary après bars
As the sun sets, discover one of Kitzbühel’s legendary après-ski bars. From the classic Hochkitzbühel at Tomschy to the romantic Sonnbühel, the modern Take Five Club, and the newly opened night club NIIO, experience the vibrant atmosphere and alpine flair. With something for everyone, these establishments provide the perfect backdrop to unwind and celebrate in style.
For more information on après experiences in Kitzbühel, click here.

Images copyright of © Kitzbühel Tourismus

Go to Kitzbühel 
A seven-night stay at the charming Aktivhotel Schweizerhof in Kitzbühel, arriving 20 January 2024 is priced from £1,689 pp based on three sharing a room on a half board basis. This includes return flights from London Gatwick to Salzburg and transfers.
Inghams (+44(0) 1483 698099,

To start planning your Kitzbühel ski trip and for more information please visit: