Find out what’s new in Verbier, Switzerland this winter

From exquisite cuisine and elegant accommodation to an exciting zipline…

Following the merger of the communes of Bagnes and Vollèges, the newly expanded destination of Verbier – Val de Bagnes – La Tzoumaz offers visitors even more with a total of 300 km² of fun and adventure across six charming, yet varied locations.

Accessible Le Châble, cosmopolitan Verbier, wild Upper Val de Bagnes, authentic Bruson, discreet Vollèges or family friendly La Tzoumaz: each has a unique quality that you can use as a starting point for your immersion in the Pays des Bagnes.

Perched at 1,500 metres altitude in the heart of the mountains, with its slate-roofed chalets, Verbier has carefully maintained its charm as an Alpine village. While this resort is a true paradise for winter sports, Verbier is extremely snow-secure, with the highest lift reaching 3,330 metres. Verbier (4 Valleys ski area) totals almost 100 lifts, more than 400 km of pistes, a boardercross, a snow park, a kid’s area, cross-country skiing, snowshoeing routes and a multitude of activities. A freeride paradise, the resort is a must for skiers and snowboarders from all over the world and attracts a cosmopolitan clientele of all generations.

Whether seeking a gourmet getaway, a family holiday or an active sporty stay, experience the joys of the mountains in winter in any number of ways. All kinds of skiing (alpine, freeride, touring) have found their home in the 4 Valleys, the largest ski area in Switzerland that also includes several legendary slopes and peaks to climb up or slide down. Both traditional and trendy, the art of living (art de vivre) has gained an excellent reputation here thanks to a host of top-quality venues. And as a lively, dynamic destination, the heart of Verbier beats to the rhythm of its winter events calendar: Polaris Festival, Verbier Art Summit, Verbier Xtreme as well as the Patrouille des Glaciers.

This is the link to Verbier’s press pack

Please peruse the winter press pack and feel free to contact me if you have any questions, need more information, require images, or wish to talk about potential press trips. Here are a few snippets of what is new for this winter…

The main access from Verbier to the slopes is now quicker, faster and more comfortable. Thanks to the new Médran IV gondola lift, this winter, skiers will take just six minutes to get from Verbier to Les Ruinettes. The new installation follows the original route of its predecessors and features 10-seater, sleek, stylish gondolas that are fully glazed so you can take advantage of the view over Verbier, the valley and the ski area. To accommodate this high-tech addition, the Médran and Les Ruinettes gondola stations will also undergo a major overhaul by adding escalators to significantly ease the flow of traffic and improve the customer experience.

New: Hotel de Verbier: Husband and wife-team, Eld and Ebba Leijonhufvud, are the new owners of Hôtel de Verbier. The hotel is located at the very centre of Verbier in Place Centrale, yet close to the main lifts by foot or by boarding the free buses. Verbier’s oldest family-run hotel recently underwent a complete makeover and now welcomes guests with a simple yet inviting atmosphere, combining mountain style and art deco touches, tradition and modernity. The 29 rooms guarantee comfort with quality bedding, exceptional views of the mountain and most have a balcony. On the wellness side, a spa, gym, hammam, whirlpool, sauna and massage rooms complete the picture. Next to the hotel, a trattoria – La Nonna, a cocktail bar and a deli provide places for guests to hang out with Verbier’s eclectic residents, while the village shops, restaurants and ski lifts are all less than a minute from the hotel’s doors. Price: from CHF 300 for a night in a deluxe and CHF 631 for a night in a grand deluxe

New: Black Tap at Mont – Fort
The highest fondue in Europe was already served here, but now the tasty New York burger joint, Black Tap, will be available at the Mont-Fort Igloo at an altitude of almost 3,000 metres. Foodies, regardless of whether you are a skier or not, will be treated to the taste, sight, sound and smell of a real American burger restaurant at the Col des Gentianes. Award-winning burgers, CrazyShakes®, Texas BBQ chicken wings and special Black Tap fries are all on the menu as well as Crazy Hot Chocolates created especially for this location so you can warm up before a long downhill. And not to be missed, the exclusive Verbier burger “Juicy Lucy in Verbier” made with local cheeses and charcuterie. Enjoy it all in this unique SoHo atmosphere with hip hop music playing in the background!

Hiden behind a secret door, “22”, Verbier’s first speakeasy, is a real must for this winter. A cosy, laidback atmosphere awaits you at this semi-gastronomic table d’hôte restaurant. At the helm is Adam Bateman, former Chef to Sir Richard Branson and Raymond Blanc **, who takes lucky diners on a five-course culinary adventure of a thousand flavours bursting with creativity. With a focus on local and seasonal products, a fine selection of cheeses accompanies the menu, which is further enhanced by a list of local Valaisan, French and Italian wines. A secret address that won’t stay secret for long. Price: 5-course Chef’s menu / CHF 75 le-22-table

Verbier is known as the cradle of Swiss skiing and home to some of the best skiing, luxurious accommodation, and gastronomy in the Alps. People flock to this traditional Swiss resort because it has a heart and soul that lives for snow sports, for the mountains and for adventure. We hope to see you there!


For press enquiries and image requests in the UK please contact:
Lynsey Devon
Office phone: +44 203 763 5170/ Mobile 07717 078862