Verbier launches the “Verbier Impulse” Music and Ski Festival, its new end of season flagship event

TEXAS, 77 Bombay Street, Stefanie Heinzmann and a great international surprise guest: will liven up the ski resort and village in April

Verbier is launching a brand new music and sports oriented event: the “Verbier Impulse – Music & Ski Festival”. For over fifteen years, in early April, the resort has been hosting a sporting event that attracts some of the best skiers and snowboarders in the world – the Verbier High Five by Carlsberg. New for this year the popular skiing competitions will be complemented by music during the first two weekends of April with live concerts in the ski area.

The headline concerts will take place on the “main stage” that has recently been christened “Arène des Attelas” located just down the hill from the Chalet Carlsberg, the true heart of this innovative event. An arena will be constructed with a capacity of over 5,000 people at 2500m. Festival fans will be welcomed in a wind proof basin in front of a breath-taking panorama.

The idea is quite simple: to create two long weekends full of concerts both on the slopes and in the village. In other words, no less than 6 days of concerts on April 8th through 10th, and the following week from April 15th  to 17th 2016.

Verbier Impulse will delight ski and music enthusiasts by featuring internationally acclaimed artists, Swiss stars, tribute bands, young talent from the Valais region, as well as plenty of snow, skiing and fun.

Musically, both weekends will be structured the same with a group performing covers on the Friday, an international star on the Saturday and a Swiss star on the Sunday.

For the time being, the international “SURPRISE GUEST” will be revealed in the forthcoming weeks and will perform live on Saturday April 9th.

Saturday April 16th will provide a chance to see the group TEXAS that has sold over 35 million records and will be singing some of their many global hits including “Say What You Want” and “Inner Smile”.

Sunday April 17th 2016 will bring the turn of 77 Bombay Street to perform some of their greatest hits such as “Up in the sky” or “Long Way” at the Attelas Arena. This Swiss German group with an impressive number of platinum and golden discs to its credit will notably introduce a few songs from its new evocatively titled “Seven Mountains” album.

And all that is just a glimpse of what the public can expect during these exciting six days in Verbier.

In addition to the Arène des Attelas, several other venues will be hosting concerts: either up on the slopes on the Mouton Noir’s terrace and the stage of the “1936” bar; or in the village where most of the establishments will have live bands playing.

Access to the concerts will be free of charge for all people with a ski pass for Verbier or 4 Vallées (minimum value CHF 66.- and the same for pedestrians). Special deals for 3 or 6 days will be available

The full line-up of the Verbier Impulse will be announced little by little at