Reed Travel Exhibitions Launches ISTM: Inaugural International Ski Travel Market to be held in Austria


Reed Travel Exhibitions, the world’s leading organiser of exhibitions in the travel and tourism industry, has announced the launch of the first International Ski Travel Market (ISTM). This exclusive two-day forum taking place from 17-18 March 2014 will bring together up to 80 European resort tourist boards and inbound ski travel suppliers with 80 leading outbound ski tour operators, in a format of pre-arranged appointments. 

The first ISTM will take place at the prestigious, 5-star A-ROSA Hotel in Kitzbuhel, Austria. An easily accessible resort with a worldwide reputation for its tourism and hospitality, Kitzbuhel is the perfect setting to host a b2b ski tourism event in the heart of the Tyrolean mountains. 

An acknowledged world leader in organising events for the travel and tourism industry and with more than 30 years of experience, Reed Travel Exhibitions is uniquely positioned to be able to deliver a successful event for the ski and winter sports market. 

As a meetings style event, rather than following a traditional exhibition format, ISTM will offer a level playing field for all suppliers with table-top meetings taking place within a formal business environment. 

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