Heaven Publicity’s’ Hero Moments of 2025
Some years announce themselves loudly; others move at a pace that only becomes clear when you finally pause to look back. For Heaven Publicity, 2025 was very much the latter, a year driven by projects of real substance, partners pushing boundaries, and clients proving what ambition looks like in practice.
From pioneering sustainability milestones to landmark anniversaries and major global launches, the past twelve months delivered a series of standout achievements across the industry. Here, we revisit the moments that defined 2025 for our clients, and for us.
AliKats Achieves B Corp™ Certification
Few stories captured the spirit of progress this year quite like AliKats’ achievement of B Corp Certification, placing the Morzine-based, British-run chalet company among the first ski operators worldwide to meet the globally recognised benchmark for social and environmental performance.
Founded more than a decade ago by Al and Kat Judge, AliKats has long been known for its responsible approach to luxury. Certification required over 300 assessment questions, multiple interviews, and detailed evidence across governance, workers, community, environment and customer care, and AliKats surpassed the minimum threshold by 13 points.
Beyond its own footprint, AliKats continues to shape the wider region through Montagne Verte and Al Judge’s sustainability leadership at SBiT. B Corp certification marks a beginning, not an endpoint, a framework for the long-term mission to donate or invest €1 million in protecting the planet by 2035.
SH Minerva Returns to the Swan Hellenic Fleet
2025 heralded the return of SH Minerva, the next-generation expedition ship that launched Swan Hellenic’s modern renaissance. Fresh from maintenance and refinements to the brand’s exacting standards, SH Minerva rejoins SH Vega and SH Diana in Ushuaia for the 2025–26 Antarctic season.
Her arrival sets the stage for an even bigger milestone: Swan Hellenic’s first-ever Asia-Pacific Season, beginning March 2026. Destinations include Papua New Guinea, the Solomon Islands, Raja Ampat, Indonesia, the Philippines and Japan, a new frontier for cultural expedition cruising, enriched by anthropology, WWII history, wildlife encounters and remote-island exploration.
As CEO Andrea Zito commented, SH Minerva’s return symbolises the company’s rebirth: a fleet now poised to reach every ocean and continent.
Tropical Sky Marks 20 Years with 20 Extraordinary Journeys
Two decades after it began as a family-run specialist, Tropical Sky celebrated its 20th anniversary with a handpicked collection of 20 exclusive itineraries spanning all seven continents. Each trip offers business-class flights as standard (with alternative cabin options), and each reflects the company’s longstanding commitment to highly personalised, award-winning travel.
These itineraries, curated across Tropical Sky’s six brands, mix cultural immersion, encounters with sporting legends and royals, and access to remarkable natural and historic sites. It’s a celebratory collection created not just to mark a milestone, but to encapsulate what makes the brand’s first 20 years so distinctive in the travel landscape.
Verbier’s Cabane Mont Fort Celebrates 100 Years
Perched at 2,457 metres and deeply woven into Verbier’s mountaineering identity, Cabane Mont Fort entered its centenary year, a celebration of the refuge’s legacy as a waypoint for generations of climbers and adventurers since 1925.
The anniversary has just passed, on 13 December 2025, with a traditional mass led by the canons of Great St Bernard, accompanied by 100 mountain guides in uniform. A torchlit descent, one torch for each year, illuminated the mountainside in a rare and atmospheric tribute to Alpine history. For those seeking to experience the Haute Route in its most authentic form, Cabane Mont Fort remains one of Switzerland’s most storied refuges.
VIP SKI Announces 16 New Ski-In, Ski-Out Chalets in La Plagne
December 2025 will see the much-anticipated opening of Graciosa, VIP SKI’s new development of 16 fully catered luxury chalets set directly on the piste at 2003 metres. The perfect mixture of contemporary comfort and traditional Alpine materials, each chalet has been designed to maximise natural light, space and uninterrupted mountain views, complete with private hot tubs on every balcony.
Accommodating groups of four to 15, the chalets will be complemented by shared spaces including a bar and lounge, ski shop, massage room and VIP SKI’s highly regarded childcare. Graciosa marks a major return for the brand and a significant elevation of La Plagne’s catered offering.
Austrian Alpine Open – The DP World Tour Comes to Tirol
From 28 to 31 May 2026, the DP World Tour will arrive in Tirol for the first time with the Austrian Alpine Open presented by Kitzbühel – Tirol at the Kitzbühel-Schwarzsee-Reith golf course. Extensive upgrades, including new tees, reimagined bunker areas and a sophisticated practice facility, have prepared the venue for world-class competition.
The event strengthens Kitzbühel’s position as one of Europe’s premier sporting destinations, joining the revered Hahnenkamm Races and the Generali Open in a calendar of internationally significant events.
Jackson Hole Celebrates 60 Years
The 2025/26 winter season marks the 60th anniversary of Jackson Hole, a resort synonymous with big-mountain terrain, heritage and the spirit of the American West. The anniversary invites skiers to reflect on six decades of boundary-pushing progression, culture and unforgettable winters in one of the world’s most recognisable mountain destinations.
Heaven Publicity: Our Own Hero Moments
Alongside our clients’ achievements, 2025 was a significant year for us too. We strengthened our winter portfolio with the addition of Cat Skiing Georgia and Alpe d’Huez, expanding our reach across both established and emerging mountain markets.
This year also marked the successful launch of our Summer Internship Programme, designed to give aspiring PR professionals meaningful, hands-on experience within a fast-paced travel communications environment. The programme has quickly become a valuable pipeline for new talent, offering structured training, real project involvement and insight into agency life. We look forward to developing it further in 2026 as we continue to invest in the next generation of PR specialists.
These moments collectively shaped a year defined by growth, creativity and industry impact. As we look towards 2026, our focus remains the same: to champion stories that matter, elevate exceptional brands and continue pushing ambition forward.
