Heaven Publicity now working to promote Pierre & Vacances Spain
Heaven Publicity is excited to announce it has been appointed by Pierre & Vacances Spain to lead its PR activity in the UK and Ireland. Having worked with Pierre & Vacances since 2012, to promote it as a leading accommodation provider, Heaven Publicity has a fantastic understanding of the brand and its products and will continue to work closely with Pierre & Vacances to promote company’s Spanish properties.
Pierre & Vacances is the leading provider of self-catering apartments and hotel holiday experiences in Europe. The historic brand has been offering unique holiday experiences for 50 years, without constraints and cultivating the values of freedom, aesthetics, nature and hedonism. Located in the heart of the most beautiful resorts by the sea, in the mountains, in the city or in the countryside, Pierre & Vacances now has nearly 400 destinations and almost 25,000 accommodations in mainland France, Spain, the Canary Islands, the Balearic Islands, Italy, Croatia, Portugal, Mauritius, the Caribbean and more recently Montenegro, Greece, Crete and Madeira.
Pierre & Vacances Spain currently offers holiday properties all over the Spanish Coast, from Catalonia to Andalucía as well as Andorra, Canary and Balearic Islands. The brand continues to strengthen its leadership in the Spanish sector with the acquisition of eight new properties in 2022 comprising five hotels and three apartment complexes in Spain and Andorra. With these new additions, the chain consolidates its expansion plan in Spain, where it already has 45 apartment complexes, hotels, and resorts and a portfolio of more than 5,000 units.
In 2022 Pierre & Vacances Spain acquired Hotel Benidorm East, a hotel in the Valencia region that has been completely refurbished and is scheduled to open in March 2023, and Hotel Roquetas el Palmeral, which has undergone a refurbishment of all the common areas and is set to open in February 2023. The company also has two new hotels on the coast of Catalonia, Hotel Lloret Santa Rosa and Hotel Salou Sunset. Both hotels are less than 200 metres from the beach and offer panoramic sea views from the recently renovated rooftop bar. In addition, Pierre & Vacances Spain is adding the Starc Hotel, a brand new premium property in the heart of Andorra la Vieja, featuring spectacular design and stunning views. In addition to these new properties, the Menorca Cala Blanes apartments, which will open at the end of April, and Benidorm Horizon, scheduled to open at the beginning of March, have been completely refurbished as part of the company’s growth strategy.
When working with Pierre & Vacances Spain, Heaven Publicity will carry out a series of PR initiatives, targeting leading consumer and travel journalists, plus top content creators, across travel, adventure, lifestyle and influencer media. Heaven Publicity will also host a series of experiential press trips to showcase Pierre & Vacances Spain properties, including carefully tailored individual trips to showcase what the organisation has to offer.
Founder and Chief Executive, Lynsey Devon, will oversee the PR function, working closely with Account Executive (and Spanish speaker) Emma Berg.
Heaven Publicity was established in 2011 and is one of the leading destination marketing representation firms in the UK and Europe. The agency has extensive experience working with adventure travel clients, ski resorts and tour operators, bringing a wealth of relevant media expertise to the role.
Lynsey Devon, CEO and Founder of Heaven Publicity, says: “We’re thrilled to be working with Pierre & Vacances to promote its Spanish properties. The company offers an extensive selection of exciting properties across a number of regions in Spain – and we can’t wait to get journalists out to visit these destinations. We are delighted to work with this well-established company with over 50 years of experience, that prides itself on providing unique holiday experiences. We look forward to sharing Pierre & Vacances Spain with a wide range of relevant media to increase bookings in 2023 and beyond”.
Go there: With year-round sunshine, 150 km of beaches and natural volcanic landscapes, Fuerteventura is the perfect place for a sunny break. Pierre & Vacances’ 4* Origo Mare Holiday Village is made up of sophisticated villas with a choice of bars and restaurants. Guests can enjoy fresh pastries each morning before setting off for a day of soaking up the sun at the beach or throwing themselves into some action sports. A seven night stay, arriving 18 March 2023, is priced from £480 total or £120 pp, for a standard villa sleeping up to four people.
Alternatively, enjoy the sea breeze, the long sunny beaches and the peaceful holiday atmosphere at Pierre & Vacances’ Benidorm East hotel. This hotel is located in the eastern area of Benidorm, a 10-minute walk from Levante beach and 50 km from Alicante airport, in a quiet area, surrounded by mountains. It’s the perfect place to have a relaxing family holiday while enjoying the wide variety of activities. The hotel offers a wide range of services and facilities for the whole family including an outdoor swimming pool, a pool bar and a multi-sports area. The hotel also has an indoor swimming pool, sauna and fitness area. A seven night stay, arriving 18 March 2023, is priced from £480 total or £120 pp, for a standard villa sleeping up to four people.
For more information about Pierre & Vacances Spain please call + 33(0)1 73 01 85 66 or visit www.pierreetvacances.co.uk
