Edwin Doran Scores Big: Partners with England Netball Legend Beth Cobden
Edwin Doran, a leading provider of sports tours, is thrilled to announce its partnership with Beth Cobden, current England squad member. This partnership marks an exciting collaboration aimed at promoting sports excellence and empowering schoolgirls across the country.
Beth Cobden, renowned for her outstanding contributions to the world of netball, will serve as a brand ambassador for Edwin Doran. With her wealth of experience and passion for the sport, Cobden will play a pivotal role in inspiring the next generation of netball players. Excitingly Cobden has also been chosen to play for the Vitality Roses, England’s national netball team for the 2024-2025 season.
As part of the partnership, Cobden will also be involved in providing coaching opportunities for girls’ schools. Through these coaching sessions, she aims to impart invaluable skills, share her expertise, and foster a love for netball among aspiring female athletes.
There is an unprecedented excitement surrounding netball in the UK with a 72% female viewing audience across Sky Sports and BBC Sport, showcasing the sport’s inclusive and diverse fan base, along with an 11% increase in crowd attendance at the Super League this year.
“We are delighted to welcome Beth Cobden to the Edwin Doran family,” said Richard Twynam, Managing Director of Edwin Doran. “Her dedication to the sport and commitment to empowering young female athletes perfectly align with our values. We believe that Beth’s involvement will not only elevate our brand but also positively impact the netball community, particularly in schools.”
Beth Cobden expressed her enthusiasm for the partnership, stating, “I am excited to join forces with Edwin Doran and contribute to their mission of promoting sports excellence. As a professional Netball player, I understand the transformative power of sports in shaping young lives. I look forward to inspiring and nurturing the next generation of netball talent through this collaboration as the experience is in line with the Future Roses programme, designed to develop the next generation of Roses through exposure to high-level training and international match play experience.”
The partnership with Beth Cobden reaffirms Edwin Doran’s commitment to supporting grassroots sports development and providing enriching experiences for young athletes. Through initiatives like this, the company continues to champion the importance of sports education for girls and holistic development. For more information please visit: www.edwindoran.com
