Solos Holidays Targets Growth in the US Market

Solos, the UK’s leading tour operator exclusively for solo travellers is now officially expanding into the USA outbound market, enabling US customers to purchase holidays in US Dollars via a brand-new US website. To support this expansion, Solos has recruited a dedicated US-based team to provide personalised service, ensuring a seamless experience for American customers.

With solo travel searches up 236% over the past three years and 83 million Americans who planned a solo trip in 2024, this is an exciting time for the sector. Solos is uniquely positioned to meet this demand with our expertise in creating connection-driven, inclusive, and safe travel experiences.

Solos, the UK’s leading tour operator exclusively for solo travellers, is excited to announce its growth plans for the United States, launching a brand-new US website and establishing a dedicated US-based team to provide personalised service on US hours, ensuring a seamless experience for American customers.

As part of its US expansion plans, the company will rebrand as Solos, rather than Solos Holidays, reflecting its understanding of the US market, where “holidays” are commonly associated with festive seasons. This change ensures alignment with American consumer expectations while maintaining the brand’s identity.

Why Now?

This strategic growth strategy comes as solo travel is booming across the United States:

11% of the US travel market consists of solo travellers, with 35% of them aged 50+1— equating to about 10 million people and 12% of international trips among adults who are 50+ going solo.2

83 million Americans have considered taking a solo trip in 2024, and searches for solo travel have risen by 236% since 2020.3

According to a recent Skyscanner survey, 54% of US travellers considered a solo travel trip in 2024.4

A Global+Rescue survey found that the percentage of US solo travellers has more than tripled in the past 12 months. Seven out of ten (71%) US respondents cited a solo travel trip as important for their mental health wellness.5

“The solo travel market is underserved in the United States, especially for those aged 50+, and the demand is impossible to ignore,” said Janie Burt, Managing Director for Solos. “Whilst we already have a loyal US customer database, we feel now is the right opportunity to officially expand into America, making it easier for our existing US customers to book with us and simultaneously bring our decades of expertise to help new US customers travel with confidence, build new global connections and create unforgettable memories.“

Solos – Explore the world with a ready-made group of likeminded travellers.

Solos was founded in 1982 and now offers a wide range of holidays for globetrotters. From Costa Rica to Canada, Africa to America, India to Iceland, Croatia to the Caribbean, Uzbekistan to the UK, and Norway to New Zealand, Solos has divided its holidays into easy-to-select categories depending on interests. Whether it be Sun, Discovery, Walks & Treks, Golf, or City Breaks, the only thing guests need in common is a zest for life and a desire to travel.

Solos travel isn’t just for single people, it’s for partners with differing holiday ideas, people who don’t want to travel alone and those who want to explore the world with likeminded others. Regardless of age, ability, circumstance, background, or gender, joining a Solos group lets you decide how much time is spent with others or on your own. It is the best of both worlds.

For more information on Solos, please visit www.solosholidays.com

To get a feel for these unforgettable holidays, you can request a free copy of their new brochure: https://www.solosholidays.com/uk/brochures/

1 Radical Storage “Solo Travel Statistics 2024” https://radicalstorage.com/travel/solo-travel-statistics/

2 Condor Ferries “Solo Travel Statistics 2024” https://www.condorferries.co.uk/solo-travel-statistics

3 Annita Stokes Thomas “Growing Opportunities for Solo Travel: A Journey of Loving Me” AARP January 22nd, 2024 https://www.aarp.org/travel/travel-tips/safety/info-2024/solo-travel-benefits.html

4 Skyscanner “Travel Trends: The Year of Price-driven Decisions”

5 Global +Rescue “YOLO Travel Means Solo Travel” https://www.globalrescue.com/common/blog/detail/yolo-travel-means-more-solo-travel/