Are you ready for your close-up yet? This winter, you’d best be prepared . . . because the Alpine slopes of Les Gets are getting a Hollywood-style makeover and you could be the star of the show!

Following the success of VIP SKI’s chalet videos, the luxury brand is now planning to expand its portfolio with a whole host of new and exciting videos set at Altitude Lodge in Les Gets – with guests given the opportunity to snap up starring roles.

In the week kicking off on March 22, 2015, guests at Altitude Lodge can enjoy a truly unique skiing holiday. As well as enjoying a luxurious catered chalet holiday in a spectacular setting, guests will be given the chance to enjoy movie-star glamour, starring in VIP SKI’s promotional film.

Designed to showcase the first-class services and facilities offered by VIP SKI, the film will feature typical chalet scenes, and capture the breathtaking beauty of the local area.

The majority of filming will be done while guests are out enjoying the slopes, however production will also see scenes shot at lunch, dinner, in the restaurant and, of course, during the very important après-ski.

Filming will be carried out with the utmost discretion to ensure minimal inconvenience to guests, and the quality of the holiday will not be compromised. In fact, clients may not even know there are cameras there – so normal VIP SKI luxury and decadence applies!

As well as its film star looks, Altitude Lodge is a snow sports lovers’ paradise. With a piste-side bar, lounge terrace and lunchtime restaurant open to the public during the day, residents can also relax in the two exclusive private lounges, which boast flat-screen entertainment.

If that isn’t enough to tempt you, Altitude Lodge also features an outdoor hot tub, rooms with private hot tubs, a sauna to ease your muscles after a day of fun on the piste, a ski room with boot warmers, a children’s playroom and multimedia room and the very best in entertainment technology.

Downtime can be spent surfing the web, playing the PlayStation 3, watching TV with UK Freeview or a film on the Blu-ray DVD player, or listening to music on the BOSE Music System.

To find out how you can sample luxury skiing with an extra special twist this winter season, call VIP SKI on 0844 557 3119 or simply visit the fully interactive website Or alternatively, have your Hollywood people talk to our people!


All the bubble, none of the trouble

Numbers all add up to the finest VIP SKI holiday experience

It’s no secret that at VIP SKI they simply love to indulge their guests. In fact, there is nothing more satisfying for VIP SKI than seeing their holidaymakers relish the good life, enjoying everything from the very best skiing and boarding opportunities to the finest food and drink. And let’s not forget the luxurious chalets, fully equipped with every comfort and modern convenience.

Yes, at VIP SKI they really do have everything visitors could ever possibly want! Just consider these numbers . . . With 64 chalets and 2 ski hotels in 10 resorts across France, Switzerland and Austria, every guest of VIP SKI enjoys luxury as standard.  

VIP SKI accommodated more than 10,000 skiers last year alone – and 99% of those surveyed said they were sure that they’d recommend VIP SKI to friends.

It’s little wonder really, given that last season our UK clientele really pushed the boat out. Guests got into the spirit of the après-ski, quaffing almost 6,000 bottles of house Champagne between them. Alongside sipping bubbles in the hot-tubs, a hearty 16,300 bottles of the finest house red wine were drunk, in addition to a cool 11,500 bottles of house white.  

As well as enjoying a decadent post-piste tipple, guests also feasted on almost 36,000 freshly baked baguettes and 1,545 bags of fortifying porridge – simply the perfect fuel for all of those fun-filled days spent skiing, shopping and sightseeing.

Sweet-toothed skiers were also treated to their sugar fix, with more than 6,200 delicious cakes featuring on the extensive VIP SKI menu last winter.

With all the chalets boasting the VIP service guests have come to know and love – including chalet catering, welcome champagne and canapés and wake-up drinks – it seems that the 2014/15 season will see many more making the most of most of the infamous VIP SKI hospitality. For more information call VIP SKI on 0844 557 3119 or book online at


GUINNESS WORLD RECORDS™ breaking weekend on Hayling Island at the Virgin Kitesurfing Armada 2014.


The Virgin Kitesurfing Armada Festival came to a successful end on Sunday evening after a fantastic weekend of Kitesurfing, SUP boarding, fundraising and record breaking. On Saturday, the Armada surpassed last year’s total participant numbers with 344 kitesurfers participating, which is so positive for the sport within the UK.  Then on Sunday a new GUINNESS WORLD RECORDS title was set for the Largest parade of paddle boarders with 256 paddle boarders travelling down a similar course on CBK beach, Hayling Island. An official GUINNESS WORLD RECORDS adjudicator was on hand to approve the record.

The Kitesurfing Armada was an event for all, attracting world champions, pro-kitesurfers, a double Olympic medallist and novice kitesurfers, with ages ranging from as young as 11 years through to 73 years.  The CBK beach was awash with spectators to support the GUINNESS WORLD RECORDS title attempt.

Director of the Kitesurfing Armada Dan Charlish said, ‘It has been a truly remarkable weekend, where once again we have been overwhelmed by the positivity and enthusiasm of everyone who got involved. Despite a challenging wind forecast hundreds of kitesurfers came to support the event. They were rewarded with wind on Saturday afternoon and the chance to create the Armada, which looked amazing as hundreds of kites filled the sky as the kitesurfers left CBK beach.’

The event has grown significantly since its launch last year, becoming a weekend festival which included live music, a big screen, local and international kite brands exhibiting gear and talks from kite pros and industry experts. Sir Richard Branson, whose company Virgin are title sponsors, sent a message of support to all the kitesurfers which was beamed onto the big screen during the after party.  Sir Branson said, “As a keen kitesurfer, I am fully behind the Kitesurfing Armada, at Virgin we are trying to support Kitesurfing in a range of ways and there are big plans for the future. I am sure the Kitesurfing Armada will be a big part of these plans and it will go from strength to strength over the coming years.” 

Dan Charlish said “It’s fantastic to have the support of Virgin, and many other sponsors including Volvo, Best Kiteboarding, Mystic and the local council without whom the event simply couldn’t happen. They provide support in a range of ways and enable us to cover the costs to run the festival – so we can ensure every penny raised on the water goes to charity. This year it looks like we have raised over £45,000 for our 3 charities Virgin Unite, the RNLI and youth charity Snow-Camp - which is a great achievement from everyone concerned.

Lewis Crathern, Pro Kitesurfer, Brighton Pier Jumper and event ambassador said, “Kitesurfing needs an event like this and I am very proud to be part of it.”

To watch the video highlights of the event and world record attempt visit:

To find out more about the Virgin Kitesurfing Armada and community visit: or


Take a culinary tour of Italy in Alta Badia with a new twist on ‘a taste for skiing’ #madeinItaly

Alta Badia - A taste for skiing_by Daniel Töchterle

Alta Badia’s gourmet initiative ‘A Taste For Skiing’ is back for the 2014-15 season…with a twist. This winter the resort has partnered with Le Soste; the association that groups together the creme de la creme of Italian Michelin starred chefs working in Italy and abroad. Together they aim to create a foodie journey that will explore the ancient traditions of Italian cuisine from across the country.

Participating Michelin Star chefs from Alta Badia, Verona, Milan, Modena, Lombardy, Siciliy and other Italian towns and regions will create their menus based on their individual regional backgrounds. Food will become a medium for storytelling with the dishes and associated wines reflecting the traditions of the regions they represent and the chef’s own story. Each chef’s creation will be allocated to a mountain hut, where it will feature on the menu for the duration of the winter season. The dish will be paired with two wines; one from the chef’s home region and one from South Tyrol, both carefully chosen to compliment the flavours of the food.

Meet the chefs on a Gourmet Ski Safari: 14 December 2014

The Gourmet Ski Safaris officially kicks off the food season in Alta Badia on 14 December 2014. Five Michelin starred chefs will cook up their exquisite traditional Italian dishes in five dedicated mountain huts while keen skiers, snowboarders and gourmands slide from hut to hut sampling each creation. There will also be the opportunity to meet the chef behind the dish, hear their personal story and inspiration for the food and even pick up a cooking trade secret or two.

Tickets for the Gourmet Ski Safaris include five gourmet dishes (one from each of the participating huts) and complimentary wine.

The best way to start the day is still ‘Breakfast with Powder Snow’

‘Breakfast with powder snow’ will be available throughout the 2014-15 winter season in participating mountain huts. It’s a great excuse to be first on the slopes and indulge in a hearty South Tyrolean breakfast before making first tracks in the fresh snow.

Other Alta Badia events for skiers with an appetite

18-23rd January: The 10th edition of ‘Chef’s Cup Südtirol’

The Chef’s Cup Südtirol was created in 2004 with the aim of bringing chefs together to discuss the changes and development in Haute Cuisine. The brainchild of 2 Michelin star chef Norbert Niedekofler, the Audi Chef’s Cup Südtirol is now an established gourmand and lifestyle event and is an occasion when great chefs, companies and the public come together to celebrate and advance the world of gastronomy. Alta Badia will host the 2015 event and become the home of haute cuisine for six days. Guests will have the opportunity to take part in a packed programme of activities from sampling the food of umpteen star-studded chefs, take part in a food ski safaris, cooking classes, sit in on food conferences and dance on the mountain to some local music. Visit: for more info.

15th March:  ‘Roda dles Saûs’ is back for a week

The Roda dles Saûs ski safari is an event focused on traditional Ladin cuisine and will be available the week beginning 15th March in the Santa Croce huts. Ladin cuisine takes centre stage in the various mountain huts peppered across the lesser known Santa Croce ski area. Skiers will have the opportunity to taste dishes which originated in the heart of the Dolomites, made to old family recipes and paired with the best South Tyrolean wines. Skiers can buy a ticket from the participating huts which is valid for the whole week and includes 3 dishes. The dishes will be presented on the 15th March accompanied by traditional music at the huts.

29th March: The fine food season will end late March with the ‘Wine Ski Safari’

The ‘Wine Ski Safari’ is a day dedicated solely to celebrating the fine wines that have accompanied foodies along their culinary journey throughout the winter. South Tyrolean wines stand out for their superb quality due to the favourable climate, fertile soil and the care and dedication shown by winemakers. The best white, red and sparkling wines can be tasted at participating mountain huts while a variety of bands from different music genres serenade skiers on the way.

See: for more information





On Saturday 11th October the Virgin Kitesurfing Armada once again launched from Hayling Island and took to the waters in an attempt to break the Guinness World Record for the ‘Largest Parade of kitesurfers’ ever assembled. Although it was extremely close, unfortunately the record wasn’t broken, but spirits were still high with an incredible number of kiters showing up to take part and raise money for the Armada’s three charities; Snow-Camp, Virgin Unite and the RNLI.

Weather-wise, Saturday was forecast overcast with grey skies and 15 knots, however after a few hours the sun shone through and the wind picked up to 18 knots. The event was given a big green light for Saturday by Dan Charlish, director at Snow-Camp and the Kitesurfing Armada and kitesurfers assembled for registration bright and early at 7am, before departing at 3pm to give them the optimum weather conditions to complete the course. Each participant raised or donated at least £100 towards the cause with 100% of proceeds going to charity.

At three pm, 344 kitesurfers successfully completed the one-mile downwinder from CBK beach. There were kiters from all walks of life, with ages ranging from 11 to 73. Notable participants included professionals Lewis Crathern and the Bridge family (Steph, Eric, Tom and Guy), along with kitesurfing enthusiast and Olympic windsurfer Nick Dempsey.

Dan Charlish, Director of Snow-Camp and the Kitesurfing Armada, said: “It’s been phenomenal to see the response of the kitesurfing community coming together to support the Virgin Kitesurfing Armada. Although we had enough kitesurfers on the water (362), due to disqualifications the official result was 344, a fantastic result nonetheless!”. 

The oldest participant was Judy Tonkinson, 73, who said, “I’m here for the charities involved, that’s what the Armada is all about. Having fun on the day and beating the youngsters is just an added bonus!”. Adam Farrington, 11 years old, was the Armada’s youngest participant, who kited with his father Russell, a Kitesurfing enthusiast who said; "It's so much better now Adam can kitesurf with me, he doesn't have to just watch or sit on my board. It’s important to keep young people coming through the sport".

Kiters from all over the world came to participate, Jonny de Trafford flew in from Italy and said; "Flew in from Italy this morning, we heard about the Armada and wanted to raise some money for charity and break a record. Came close but happy to have joined in for a fantastic cause". 

Snow-Camp launched the event with UK Pro kitesurfer Lewis Crathern. When the Virgin Kitesurfing Armada was launched in 2013, Virgin announced themselves as the Title Sponsor for the event, stating that they were proud to put their global brand behind such a promising and positive cause and sport. The decision for Virgin to back the Armada was met with purely affirmative responses.

This year upon the kitesurfers return a festival awaited, with participants and their families and friends celebrating in style. With live music, DJ’s and entertainment, the festival will keep the party going for hours. Alongside the entertainment, several kite brands exhibited their new and latest gear, whilst a chill out and talks tent (sponsored by Hayling Kitesurfing Association) featured Team Bridge, Lewis Crathern, Windguru, Chris Bull, Rou Chater (IKSURF), Craig Sawyer (Kite Show) and British Kitesports 

For more information on the event please visit

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